By Mars Cureg, Orphic Pixel
Ecommerce is becoming more and more complicated with each passing year. What has worked before may be completely irrelevant today.
One of the best recent examples would be how much raising brand awareness has become a priority for so many businesses.
This happened for a good reason. After all, everyone is looking for longevity and a recognizable name ensures that better than anything else.
The more ground you can cover, the better off you will be. Reading articles this brand awareness tips Oberlo guide is a good place to start, but once you are ready for more advanced stuff, the tips below will surely be of great use and help to take your website to that next level.
Consistent Colors
Consistency should be a no-brainer. You want something that does not look good or make sense, but also consistent. Customers ought to recognize your brand from simply looking at the color palette.
Of course, reaching this point is quite hard, but if you are doing it from the very start, what may sound like a dream will turn into reality sooner or later.
Balancing White Space
Minimalistic website rise in popularity was no coincidence. Having something that is cluttered to a point of not being able to comprehend what visitors see in front of them is not something any website owner wants.
White spaces should be in appropriate places. Be it between paragraphs or pictures when creating content, or other parts of a website, it is important to know when someone who is looking would like to take a break before moving on to the part or section.
Fonts and Themes
Similar to the white space, fonts should be simple and not over the top as you can see on so many websites out there.
As for a theme, it depends on what kind of content management system you are using. WordPress is the most popular of the bunch, and it has plenty of great themes that are completely free.
Website Loading Speed
If your site takes too long to load, do not be surprised about a terrible bounce rate after a few weeks. These days, hardly anyone has the patience to wait more than just a couple of seconds when surfing the net.
Pages should load without any hiccups. If this is something you are struggling with, get in touch with your hosting provider. If the problem persists, look to change to someone who can accommodate your needs.
Mobile Optimization
Every brand will tell you how important it is to cater to mobile users. More than half of your traffic will come from those individuals who are using smartphones or tablets.
You need to optimize the website in a way that it can accommodate these people as well. Otherwise, you risk losing a lot of potential customers as well as putting your brand at risk.
SEO
Speaking of optimization, search engines are also something you want to pour some resources into as the quality of this particular traffic is much higher than that coming from other sources.
Social Media
Social media platforms like Facebook, Twitter, and Instagram should also be integrated into the website. Have icons that are noticeable so whenever someone comes to the website, he or she can click the icon, get redirected, and follow you on social media as well.
These are great for working with influencers, organizing contests, and communicating with your audiences directly. Looking at all these perks, why would you not want to get on it?
Writing a Blog
A blog ought to be an integral part of a website. These days, even those who are running ecommerce sites still write a blog. It helps a lot in establishing yourself as an authority in the niche and showing others that there are other talents at your disposal. In this case – writing.
A Newsletter
The moment you launch your website, you should start collecting an email list and create a newsletter. Nothing does as much work as raising brand awareness as this one. Provided, of course, that you can produce quality content at all times.
Just think about it. People subscribe to it at their own free will, meaning that they are interested in keeping up with you as much as they can.
A word of mouth will spread if you can release informative and attractive newsletters. And the more people subscribe, the better off you will be, especially in the long run.
A Loyalty Program
Your most loyal customers are the biggest help when it comes to spreading uplifting messages. So it is only appropriate that you reward them. A loyalty program is what you see on most websites these days. Be it a small discount code, an exclusive offer, or anything else you come up with. All of these things will do fine.
