By Mars Cureg, Orphic Pixel
In today’s globalized era, internet marketing and advanced technologies have paved the way for companies to flourish. Whether it is a small entity or a big enterprise, companies benefit from the digital age technologies. Among such technologies is one that is providing businesses excellent results and yielding desirable profits. Undoubtedly, we are talking about Search Engine Optimization (SEO). By employing SEO tools and techniques, companies reap several benefits from increasing the customer pool to strategic alliances.
The top shelf of Google search results draws an increased amount of traffic. Considering a few parameters can help you achieve that position on the web. To build concrete relations with the users on the internet, reliable and valid information is crucial. Because of accurate data, trust between the seller/service provider and the end-user will be established. A question withstands on your social media presence, “Do your followers trust your content enough to share on tweets and posts across the social media?” If that is most likely the case, then you are way ahead of other businesses. Your social media spread can be very beneficial to influence your followers, and it has a directly proportional relation with SEO & SMI:
- Your content will appear on the top. Plus, there is a high probability of the content appearing in the users’ search results.
- Temporarily the ranking of your search page will go high.
- With its presence on Google, the credibility will also increase.
But for having an authentic and trustworthy organic audience on social media requires time and devotion. Luckily, some firms can help you build your online presence without much effort for a fair price. They will help you achieve a reliable audience by serving as a traffic checker and provide analysis reports for your business. Improving your online presence requires patience and consistency, as it will be fruitful in the company’s long-term growth. The online presence has proven to benefit businesses for their product line extension. But, the initial stages can pose a challenge without implementing an appropriate systematic approach. The following six best practices will lead an entity to a high conversion rate, organic engagement, wider reach, and increased traffic.
Use Schema Markup
Nowadays, almost every company, big or small, is familiar with the Schema Markup strategy. But it has proved its mantle since 2011. It is a code an individual inserts on their website for better returns and more informative results. If you are familiar with rich snippets, it will be easier for you to understand schema markup.
Use AMP pages
AMP pages are a lite version of the HTML. It utilizes a particular set of rules within the HTML to ensure the mobile version of the website loads faster. Why? Because the user will lose interest if the page takes more time to load. AMP page is an essential step if the business is primarily based on content production. Media businesses and publishers can benefit the most from this strategy. For a closer look, you will find an AMP page in a carousel at the top of the Google SERPs.
Conduct Competitor Analysis
The business environment of today is quite competitive, with cutthroat competition visible in almost every sector. Even those who maintain the first-mover advantage gain competitors within months that provide superior value to their business idea. But how do they do it? Many small entities patiently keep an eye on large entities and analyze their less-focused areas using disruptive innovation. Therefore, it is crucial to monitor and analyze the competitors’ standing in the market. Furthermore, companies no longer have competition restricted to their particular industry or sector as it could arise from another industry. Thus, gaining market insights is essential to determine your position against your competitors and potential rivals.
The Rich Answer Box
The rich answer box is a valuable box that pops up on the screen whenever you search for something. The primary source of the rich box is Webopedia, and it did a promising job in answering the questions. Some quick facts about rich answers:
- It makes the information look authoritative, which frees you from the need for a high domain authority rating.
- Google circulates the answers and decides its presence in the rich box based on user engagement and traffic.
- It has a diverse range when it comes to different types of businesses.
- There are multiple steps to increase the chances of scoring a spot in the box.
Mobile CTA & Mobile Conversions
If you want to raise the stakes, engage the users with CTA campaigns. Customers are busy throughout the day and require a one-click solution. Unburden their effort of dialing a whole digit number and provide them a solution using a “Click to Call” or a “Click for Directions” option on your mobile website. It keeps your customers a click away from you for dialing a call or visiting in person. But search engine land advises us to keep track of the data of incoming calls for better leads.
Virtual Reality
Among the list of SEO, GSV, or virtual reality strategies can create an excellent first impression. Hire a photographer to document your business location and put it for a digital walkthrough. It is like giving potential users a walkthrough through your business’s physical presence. It is a compelling way to attract more customers, as it increases the level of trust. For instance, many companies with physical stores apart from online presence provide virtual tours to the physical stores giving a realistic touch.
Conclusion
SEO is a long-term proposition; working on it once will not help your business. It requires consistency and utilization of data to plan further steps. All SEO tactics are not equal because some can be affordable and offer virtually immediate results, while others can be expensive. It is best to refrain from high-priced temptations instead of opting for a mix of SEO activities. An ideal set of SEO activities include Ad words campaign, blogging, and engaging content with different growth rates, benefits, and ROI. It is advisable to follow the ways mentioned above, according to the business’s requirement and stage.
